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Sunset Trails IV Introduces All-Concrete Homes That Save 40–50% on Energy!

Phoenix, AZ - The Sunfire Group announces Innovative Concrete Living™ homes! Groundbreaking ceremonies for Sunset Trails IV, an exciting new development in Phoenix, Arizona, are slated for October 27, 2004 featuring 34 insulated concrete homes (ICFs) with full basements.

The Sunfire Group introduces Innovative Concrete Living™ recognizing an untapped niche of ready buyers desiring mid-size homes with full, finished basements. These homes feature all-concrete construction, tile entries, foyer, kitchen, and baths with large back yards. Each home will average 3 - 4,000 sq ft., with Arxx High Performance walls providing an effective R-value equivalent to an R-50. Combined with R39 structurally insulated panel (SIP) roofs, the homes will offer 40-50% monthly savings on utility costs. The Arxx ICFs are a system of stacked polystyrene forms reinforced with steel, that stay in place after the concrete is poured. They also provide sound proofing, strength, durability, fire and mold resistance, and healthy air quality.

David Keller, CEO of The Sunfire Group, and a retired Executive VP of Pepsico and Sara Lee Corporation, has partnered with COO Robert Salars, who has extensive building industry experience and was a pioneer in developing Insulated Concrete Form (ICF) construction practices throughout the Southwest.

The Sunfire Group is the builder for 4 Investors LLC, a real estate development firm with properties throughout North America. A premium location, along with expertise in the insulated concrete building industry has allowed them to develop competitively priced concrete homes upgrades at the same cost as typical stick 2X6 frame home. Architect/Engineer Michael Spurling said "Finally a developer/builder has realized the benefits of this untapped market in Central Arizona and stepped out to build concrete homes on a larger scale."

The Sunset Trails IV first five homes start November, 2004, with five homes per month until built out in Fall 2005. Seven are currently pre-sold with 17 additional on reserve. According to The Sunfire Group listing agent Tara Van Hoose, "This is an overwhelming response. With the inquiries already in place we are expecting over a thousand potential buyers to line up for the November 14th, 15th and 16th sales kick-off event."

Sunset Trails IV is located close to Interstate 17 and the 101 freeway in North Phoenix. For more information about the Groundbreaking Ceremony, call 602-266-4566 or visit website For more information about Arxx ICFs, call 1-800-293-3210 or visit their website at


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